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This site has the following in the web site, "Things that should be made out of wood, made in the way that wooden things should be made." Our analyzers noticed that the web site also stated " I am a Leicester based furniture designer-." The Website also stated " Maker Working with clients I design and make one off pieces -. Furniture to fit tricky spaces, to answer particular needs, to create heirlooms and to replace mass produced items that did the job at the time. One of the joys of bespoke work is that I have made all sorts of things that I wouldnt have dreamed of until someone wondered if I could." The website's header had free standing furniture as the most important keyword. It was followed by fitted furniture, furniture, and handmade furniture which isn't as highly ranked as free standing furniture. The next words the site uses is furniture Leicester. furniture designer was also included and will not be understood by web crawlers.